What Is The Best Practice For Alt Text?

Alt text or alternative text is a piece of HTML code that describes every image on a webpage. While these may not seem important, these are often what search engines display when trying to explain the contents of a page. If a user can’t load the image, these alternative texts will appear instead, so it’s essential to use them.  It can be instrumental in boosting the engagement of the websites. Clients or the readers find a stronger connection with images than with bland texts. Alt text can be used effectively to understand and expand the content and generate organic traffic to the websites.

Importance of Alt Text

Alt text is a core part of web accessibility. It has been seen as a fundamental part of the web for many years, yet it is not effectively used. We only ever hear about accessibility in terms of colour contrast or images, but alt text is something that is often skipped. Mostly an alt text appears when your image file is not loading correctly on a website. It is instrumental in describing the content of the image, which helps the readers gain context. It can help the web crawlers understand what your vision is trying to convey. Alt text can describe your image in the best way possible. With the short lines that appear in the alt attribute of the image tag, alt text reduces the void in case of a glitch.

Why Do We Need Alt Text?

Images are an integral part of any content marketing effort. There is a lot of focus on getting the right images that grab the reader’s attention. It is essential to incorporate text and pictures effectively in web content. It helps to establish an organic connection with the readers and the website’s audience. Alt-text is also used for SEO purposes.

We can ensure our website creates maximum engagements with effective SEO and Alt texts. Since the content body is inclusive and accessible, it also attracts the reader’s interest by creating the perfect content and ensuring reliability.

How To Write A Good Alt Text?

Simply including alt texts to your website content is not enough. It is essential to keep the text easy, understandable and relatable. An alt text is a text you see on an image when the image itself cannot be shown on your browser or device. The alt text is an essential tool in the accessibility toolkit since it helps the user understand what the image is all about. The alt text for an image could be a better text alternative than the image itself.

A picture is worth a thousand words, but there are times when a picture isn’t enough to convey the message correctly. Alternative text (or alt text) provides more context and information about an image used on a webpage.

Importance of Alt Text in SEO

Alt-text is significant for SEO. With the recent changes in Google’s algorithm, alt text is even more important than you think. Google is using alt text to make sense of the images on your website. It’s also used to help identify duplicate content issues and can have a massive effect on your site regarding the user experience.

Photo or image content can be a valuable asset to any website and help with search engine optimization or SEO. The alt text in an image allows webmasters to tell the search engines what that image is about, and in turn, the search engines can show that image information to users.


SEO and Alt text go hand in hand to boost the engagement on the website. It helps in creating a compatible website. It coexists with google algorithms and gives an effective push to web traffic. For any successful website, it is essential to have a content body that creates relatability in your audience.

Not having alt text on your images is a big accessibility mistake, and it’s also one of the most common issues we find when testing websites. Hence, it’s important to include alt text on your images, create practical alt text, and check your alt text to meet accessibility standards.