.elementor-27977 .elementor-element.elementor-element-blog-hero{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-hero-grid{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-hero-left{--display:flex;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-27977 .elementor-element.elementor-element-blog-hero-eyebrow{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-hero-eyebrow-line{--display:flex;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );color:var( --e-global-color-primary );}.elementor-27977 .elementor-element.elementor-element-blog-hero-h1wrap{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-hero-right{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-body{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-body-inner{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-article{--display:flex;}.elementor-27977 .elementor-element.elementor-element-gads-ind{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overflow:hidden;border-style:solid;--border-style:solid;border-width:1.5px 1.5px 1.5px 1.5px;--border-top-width:1.5px;--border-right-width:1.5px;--border-bottom-width:1.5px;--border-left-width:1.5px;border-color:#d8cdba;--border-color:#d8cdba;--border-radius:14px 14px 14px 14px;--margin-top:10px;--margin-bottom:6px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-27977 .elementor-element.elementor-element-gads-i0a .elementor-heading-title{font-family:"Inter", Sans-serif;font-size:0.78rem;font-weight:600;text-transform:uppercase;letter-spacing:0.14em;color:#6A635A;}.elementor-27977 .elementor-element.elementor-element-gads-i0b .elementor-heading-title{font-family:"Inter", Sans-serif;font-size:0.78rem;font-weight:600;text-transform:uppercase;letter-spacing:0.14em;color:#9D4E32;}.elementor-27977 .elementor-element.elementor-element-gads-i0c .elementor-heading-title{font-family:"Inter", Sans-serif;font-size:0.78rem;font-weight:600;text-transform:uppercase;letter-spacing:0.14em;color:#6A635A;}.elementor-27977 .elementor-element.elementor-element-gads-i1a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i1b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i1c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i2a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i2b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i2c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i3a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i3b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i3c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i4a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i4b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i4c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i5a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i5b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i5c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i6a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i6b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i6c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-i7a .elementor-heading-title{font-family:"Spectral", Sans-serif;font-size:1rem;font-weight:400;line-height:1.18em;letter-spacing:-0.008em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i7b{font-family:"Inter", Sans-serif;font-size:0.95rem;font-weight:600;line-height:1.62em;color:#191512;}.elementor-27977 .elementor-element.elementor-element-gads-i7c{font-size:0.95rem;line-height:1.62em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-gads-ind-note{font-size:0.84rem;line-height:1.62em;color:#6A635A;}.elementor-27977 .elementor-element.elementor-element-cp27977box{--display:flex;border-style:solid;--border-style:solid;border-width:1.5px 1.5px 1.5px 1.5px;--border-top-width:1.5px;--border-right-width:1.5px;--border-bottom-width:1.5px;--border-left-width:1.5px;border-color:#d8cdba;--border-color:#d8cdba;--border-radius:14px 14px 14px 14px;--margin-top:10px;--margin-bottom:16px;--margin-left:0px;--margin-right:0px;--padding-top:22px;--padding-bottom:22px;--padding-left:24px;--padding-right:24px;}.elementor-27977 .elementor-element.elementor-element-cp27977box:not(.elementor-motion-effects-element-type-background), .elementor-27977 .elementor-element.elementor-element-cp27977box > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#EAE2D4;}.elementor-27977 .elementor-element.elementor-element-cp27977txt{font-size:1rem;line-height:1.7em;color:#3a342d;}.elementor-27977 .elementor-element.elementor-element-blog-aside{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-faq-sec{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-faq-inner{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-faq-left{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-faq-eyebrow{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-faq-h2wrap{--display:flex;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );line-height:var( 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--e-global-color-primary );}.elementor-widget-accordion .elementor-active .elementor-accordion-icon, .elementor-widget-accordion .elementor-active .elementor-accordion-title{color:var( --e-global-color-accent );}.elementor-widget-accordion .elementor-active .elementor-accordion-icon svg{fill:var( --e-global-color-accent );}.elementor-widget-accordion .elementor-accordion-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );}.elementor-widget-accordion .elementor-tab-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( 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svg{fill:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-active .elementor-accordion-icon, .elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-active .elementor-accordion-title{color:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-active .elementor-accordion-icon svg{fill:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-accordion-title{font-family:"Spectral", Sans-serif;font-size:1.25rem;font-weight:400;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-tab-title .elementor-accordion-icon i:before{color:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-tab-title .elementor-accordion-icon svg{fill:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-tab-title.elementor-active .elementor-accordion-icon i:before{color:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-tab-title.elementor-active .elementor-accordion-icon svg{fill:#191512;}.elementor-27977 .elementor-element.elementor-element-blog-faq-acc .elementor-tab-content{color:#4A443D;font-family:"Inter", Sans-serif;}.elementor-27977 .elementor-element.elementor-element-blog-cta-sec{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-cta-inner{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-cta-left{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-cta-h2wrap{--display:flex;}.elementor-27977 .elementor-element.elementor-element-blog-cta-phone .elementor-button{background-color:rgba(0,0,0,0);font-family:"Inter", Sans-serif;font-size:1.3rem;font-weight:500;fill:#FFFFFF;color:#FFFFFF;border-style:none;padding:0px 0px 0px 0px;}.elementor-27977 .elementor-element.elementor-element-blog-cta-right{--display:flex;}@media(max-width:1024px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );letter-spacing:var( --e-global-typography-accent-letter-spacing );word-spacing:var( --e-global-typography-accent-word-spacing );}.elementor-widget-accordion .elementor-accordion-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );}.elementor-widget-accordion .elementor-tab-content{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}@media(max-width:767px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );letter-spacing:var( --e-global-typography-accent-letter-spacing );word-spacing:var( --e-global-typography-accent-word-spacing );}.elementor-widget-accordion .elementor-accordion-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );word-spacing:var( --e-global-typography-primary-word-spacing );}.elementor-widget-accordion .elementor-tab-content{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}/* Start custom CSS for container, class: .elementor-element-gads-ind */.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner{display:grid!important;--display:grid!important;grid-template-columns:1.25fr .85fr 1.7fr!important;gap:0!important;align-items:stretch!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*{padding:13px 16px!important;border-bottom:1px solid #e2d9c9!important;margin:0!important;width:auto!important;max-width:none!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(-n+3){background:#EAE2D4!important;border-bottom:1.5px solid #d8cdba!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(3n+1),.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(3n+2){border-right:1px solid #e2d9c9!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-last-child(-n+3){border-bottom:none!important}@media(max-width:767px){.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner{grid-template-columns:1fr!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*{border-right:none!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(-n+3){display:none!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(3n+1){background:#EAE2D4!important;border-bottom:none!important;padding-bottom:6px!important}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(3n+2)::before{content:'Typical search CPC, 2026';display:block;font:600 .68rem/1 Inter,sans-serif;letter-spacing:.12em;text-transform:uppercase;color:#9D4E32;margin-bottom:4px}.elementor-27977 .elementor-element.elementor-element-gads-ind>.e-con-inner>*:nth-child(3n+3)::before{content:'Why';display:block;font:600 .68rem/1 Inter,sans-serif;letter-spacing:.12em;text-transform:uppercase;color:#6A635A;margin-bottom:4px}}/* End custom CSS */