Why Cost Per Acquisition (CPA) Matters More Than Clicks for Healthcare Marketing
SHARE Facebook Instagram Linkedin Health Care Let’s visualise a healthcare company has just invested $10,000 in a digital marketing campaign. The figures on your dashboard indicate 5,000 clicks, 2,000 page views, and a fantastic click-through rate. Success! But this may not be the case at all. Upon further investigation, it turns out that only 50 patient appointments were actually made, […]