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Lead generation · Google, Meta, LinkedIn · LeadGenie follow-up

Lead Generation Agency in Australia: Campaigns, Landing Pages and AI Follow-up

WebGlobals is a lead generation agency in Parramatta working with businesses across Australia. We run Google, Meta and LinkedIn campaigns, build the landing pages they send people to, track every enquiry to its source and cost, and follow up automatically through LeadGenie so nothing goes cold. Management from $750 a month ex GST plus ad spend, an initial three months then month to month, and you own every account.

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[ What it is ]

Lead generation digital marketing, the full system, not just ads.

Most agencies run ads and send traffic to your homepage. As a digital marketing agency focused on lead generation, we build the whole system, targeted campaigns, conversion-optimised landing pages, automated follow-up sequences, and a LeadGenie pipeline that tracks every lead. You see exactly where your leads come from and what they cost. As a lead generation agency working across Australia, direct for SMBs and white-label lead generation for marketing agencies, we turn ad spend into a predictable pipeline.

Who it’s for

Growing SMBs

Australian businesses that have tried ads before but haven’t seen consistent results from their campaigns.

Who it’s for

B2B Service Businesses

Professional services, trades, finance, property and healthcare businesses that need qualified leads, not just clicks.

Platforms and tools

Google Ads

Meta Ads

LinkedIn Ads

LeadGenie

Landing Pages

UTM Tracking

Looker Studio

[ Lead generation agency Australia ]

What a lead generation agency does that an ad agency does not.

Lead generation in Australia is usually sold as advertising with a different label. We measure it differently. An ad agency reports clicks, impressions and conversions; a lead generation agency is measured on qualified leads and what each one cost, so it has to own everything between the ad and the sale. That means the landing page, built to convert rather than your homepage; the tracking, with every enquiry attributed to a campaign and a keyword or audience; the pipeline, in LeadGenie, so you can watch each lead move from new to booked; and the follow-up, a reply within a minute, a call task for your team and a nurture sequence for the ones who are not ready yet.

It also means choosing channels by what produces enquiries in your market rather than by what we prefer to sell. For a Parramatta trade business that is usually Google Search first. For a B2B service firm it is often LinkedIn plus remarketing. For a property agency it is Meta for appraisals with Google underneath. If the numbers say a channel is not working, we tell you and move the budget. Where the follow-up needs to go further than a sequence, we add an AI lead generation agent or wider follow-up automation.

[ What’s included ]

Our lead generation services, Australia-wide, from first click to booked appointment.

Your monthly fee is campaign management, scaled by tier. Your one-time setup fee covers the initial audit and strategy, campaign build, LeadGenie pipeline and tracking implementation. Landing-page builds are quoted separately, and ad spend is paid directly to the platform.

Campaign setup and management across Google Ads and/or Meta, one platform on Single-Channel, two on Dual-Channel, all channels plus LinkedIn on Full-Funnel

Audience and keyword research, plus competitor ad analysis, on every plan

Conversion tracking and event setup, advanced tracking with a live dashboard on Full-Funnel

A full set of ad assets and creatives, with ongoing negative-keyword management on Google

A/B testing, included on Dual-Channel, continuous on Full-Funnel

Remarketing and retargeting, on Full-Funnel

Dedicated landing page on Dual-Channel and Full-Funnel, the page build is quoted separately; your LeadGenie pipeline and lead capture are covered by the one-time setup fee

Ongoing optimisation and reporting, monthly on Single-Channel; fortnightly optimisation on Dual-Channel; weekly optimisation with fortnightly reporting and a strategy call on Full-Funnel

[ How it works ]

How a lead gen digital agency works: five steps from audit to pipeline.

We document your process before spending a cent on ads.

01

Audit

We review your current digital presence, ad history and competitors to find the real opportunities.

02

Strategy

We build a channel plan, platforms, landing page message, and your cost-per-lead target.

03

Build

We set up campaigns, your LeadGenie pipeline and all tracking before going live. Where your plan includes a dedicated landing page, the build is quoted separately.

04

Launch

We go live with a controlled test phase, small budgets, close monitoring, fast iteration.

05

Optimise

We review results and scale what’s working, monthly on Single-Channel, fortnightly on Dual-Channel and weekly on Full-Funnel. You get a report every month, or fortnightly with a strategy call on Full-Funnel.

[ B2B Lead Generation ]

B2B lead generation, qualified prospects for decision-makers.

We build B2B pipeline for Australian businesses in services, finance, property and professional trades. Our approach targets decision-makers through LinkedIn, Google Search and intent-based media, delivering qualified leads, not just traffic.

Talk to us about B2B

Industry

Finance & Lending

Mortgage brokers, financial planners, lenders

Industry

Health & Aged Care

Clinics, allied health, NDIS and aged care providers

Industry

Building & Construction

Builders, trades, fitout and property developers

Industry

Professional Services

Accountants, lawyers, consultants, HR firms and accounting practices

Industry

IT & SaaS

Software companies, IT MSPs, tech service providers

Industry

Property & Real Estate

Agents, developers, property managers and buyers agents. See property marketing.

[ What you get reported ]

Digital marketing agency lead generation, reported by source, not by impressions.

Every lead is attributed to its campaign and channel and reported monthly from your own ad accounts, your LeadGenie pipeline and your analytics. We publish no client results on this page that we cannot show you inside your own reporting on a call.

Leads

By source, campaign and keyword or audience

Cost

Per qualified lead, broken down by channel

Quality

Qualification rate against the criteria we agree up front

Pipeline

Value of booked opportunities, tracked in LeadGenie

[ Pricing · delivered through Ad Campaigns ]

Lead generation, Australia-wide, runs on our Ad Campaigns plans.

Lead generation is how we package our Ad Campaigns service around a single outcome, qualified leads in your pipeline. The plans below are our Ad Campaigns plans, so the pricing is identical wherever you find it. All prices ex-GST and are management fees only, ad spend is paid directly to the platform and is additional. Setup fees are listed upfront. Month-to-month after the initial 3-month onboarding.

Single-Channel
from $750 / mo · $750 setup

One platform · management fee ex-GST · ad spend additional

  • Platforms, 1 (Google, Facebook or Instagram)
  • Campaigns, 1 campaign
  • Ad groups & ads, 3 ad groups, up to 6 ads
  • Audience & keyword research, included
  • Conversion tracking, included
  • Negative keywords (Google), ongoing
  • Ad assets / creatives, full set
  • Competitor ad analysis, included
  • Optimisation, monthly
  • Reporting, monthly
  • Platforms, 1 (Google, Facebook or Instagram)
  • Campaigns, 1 campaign
  • Ad groups & ads, 3 ad groups, up to 6 ads
  • Conversion tracking, included
  • Optimisation, monthly
  • Reporting, monthly
Get a quote
Most popular · Dual-Channel
from $1,200 / mo · $1,200 setup

Google + Meta · management fee ex-GST · ad spend additional

  • Platforms, 2 (Google, Facebook or Instagram)
  • Campaigns, 2 campaigns
  • Ad groups / ad sets & ads, 3, with 6 ads per campaign
  • Audience & keyword research, included
  • A/B testing, included
  • Landing pages, dedicated LP (build quoted separately)
  • Conversion tracking, included
  • Negative keywords (Google), ongoing
  • Ad assets / creatives, full set
  • Competitor ad analysis, included
  • Optimisation, fortnightly
  • Reporting, monthly
  • Platforms, 2 (Google, Facebook or Instagram)
  • Campaigns, 2 campaigns
  • A/B testing, included
  • Landing pages, dedicated LP (quoted separately)
  • Optimisation, fortnightly
  • Reporting, monthly
Book a strategy call
Full-Funnel
from $1,500 / mo · from $1,500 setup

All channels · management fee ex-GST · ad spend additional

  • Platforms, Google, Facebook, Instagram & LinkedIn
  • Campaigns, multiple campaigns
  • Ad groups / ad sets & ads, expanded per campaign
  • Audience & keyword research, advanced
  • A/B testing, continuous
  • Remarketing / retargeting, included
  • Landing pages, dedicated LP (build quoted separately)
  • Conversion tracking, advanced + live dashboard
  • Negative keywords (Google), ongoing
  • Ad assets / creatives, full set + testing
  • Competitor ad analysis, included
  • Optimisation, weekly
  • Reporting, fortnightly + call
  • Platforms, Google, Facebook, Instagram & LinkedIn
  • Campaigns, multiple campaigns
  • A/B testing, continuous
  • Remarketing / retargeting, included
  • Optimisation, weekly
  • Reporting, fortnightly + call
Request a quote
See the full Ad Campaigns plans

[ Common questions ]

Questions about lead generation services.

Can’t find your answer? Send us a message and we’ll get back to you within one business day.

We build the full system, not just the ads. Most agencies hand you traffic. We build the CRM pipeline, the automation sequences, the tracking and the reporting, plus a dedicated landing page where your plan includes one (the page build is quoted separately). You get a complete lead generation system, not a campaign manager.
Most clients see their first leads within 2–3 weeks of campaign launch. The first 30 days is a test phase where we refine targeting and messaging. Lead volume and quality typically improve significantly through weeks 4–12.
We recommend a minimum ad spend of $1,500/month for Google Ads and $1,000/month for Meta Ads to generate meaningful data and leads. Ad spend is separate from our management fee and paid directly to the platform.
Yes, we work with Australian businesses nationwide. We’re based in Parramatta, NSW but manage lead generation campaigns for clients in Melbourne, Brisbane, Perth, Adelaide, and regional areas.
Yes. If you already have a LeadGenie sub-account, we can work within it. If you don’t have one, we set it up for you as part of the onboarding process.
There’s an initial 3-month onboarding commitment (because campaigns need time to mature), then month-to-month after that. We keep clients through results, not contracts.
The setup fee covers: initial audit and strategy, campaign build, LeadGenie pipeline setup, tracking and conversion event implementation. It’s a one-time fee, not recurring. Landing-page builds are quoted separately.
We define lead quality criteria with you upfront, budget, location, timeline, intent signals. We track qualification rates in LeadGenie and refine targeting based on which lead sources convert to paying clients, not just form fills.

It builds and runs the system that turns advertising into enquiries: campaigns on Google, Meta or LinkedIn, a landing page built to convert, tracking that attributes every enquiry to its source, and follow-up that responds within minutes and nurtures until the prospect is ready. We do this from Parramatta for businesses across Australia, with published month-to-month pricing.

A Google Ads agency manages one channel and reports clicks and conversions. A lead generation digital agency is measured on qualified leads and cost per lead, so it also owns the landing page, the CRM pipeline and the follow-up, and picks channels by what produces enquiries rather than by what it sells. See Google Ads management if a single channel is what you need.

[ Ready to fill your pipeline? ]

Let’s build a lead generation system that grows.

We’ll audit your current setup, map out a lead generation system and give you a clear picture of what’s possible, before you spend a cent.

0485 023 123

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