Keywords not provided in Google Analytics mean, most likely, that that information is unavailable to any web owner due to Google’s privacy policy guidelines. This information impacts organic search traffic in that the visitor has not revealed the search terms used to come to the site. Every web owner probably would have felt some pain through the unavailability of not provided, as organic search traffic information feels quite incomplete; but it is the privacy of the user that really matters. All is still not lost; alternative means remain to discover organic search traffic: landing page checking, keyword tracking, and Google Search Console assistance.