Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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Oo

Open Graph Meta Tags

On-page SEO

Organic Search Results

Orphan Page

Outbound Link

Organic Traffic

Related Keywords

Noindex Tag

Off-page SEO

Open Graph Meta Tags

Open Graph meta tags are an important part of any social media marketing strategy. With the help of these tags, you can control how web pages appear while sharing them through social media. This, in turn, will help draw a lot more clicks and engagement. Open Graph meta tags are quite easy to develop and set up since all you have to do is create them inside the section of the page. In fact, there are many different Open Graph tags that you can use, but probably the most significant ones include og:title, og:description, andog:image. The og:title tag specifies a title for the webpage. The og:description tag contains a description for a given webpage. And the og:image tag states which image should be displayed upon sharing this particular webpage on social media. This is how Open Graph meta tags beautify your web pages when integrated and shared over social media, making them garner more clicks and generating more hits from potentially interested customers who might see something attractive enough to end up clicking onto your site.