Pogo-sticking is the behaviour of search engine users, whose tendency is to click back and forth between some other search results on a search engine results page (SERP). This behaviour often indicates that the user is not finding what they are looking for, thus aggravating the situation with the search experience. They would probably click on the link, scan the page quickly, and then back-click to the SERP to try another result. High pogo-sticking rates can act as a negative signal for search engines, which implies the content being provided may not be relevant or fulfilling the user intent. Hence, they can take a toll on search engine rankings. Hence, website owners should aim to produce content that suitably answers the search query and provides a good user experience in order to reduce pogo-sticking. That means relevant keywords should be integrated into the content, the writing should be easy to read and straight-to-the-point, the right information should be offered, and finally, the site should have a simple navigation structure.