A reconsideration request is a formal method for a website owner to petition Google to re-examine their website after the site has been penalised or manually deindexed from the SERPs usually due to infringements of the webmaster guidelines put forward by Google like black-hat SEO, thin content, duplicate content, and bad links. When the owner realises all that has happened and rectifies it, he can file for reconsideration via the Google Search Console. The intent puts forth that steps have been taken by the site to fix its problems and back that up with evidence that the site is now in compliance with Google guidelines. The time it takes for a reconsideration varies, and it does not guarantee that the site will have its rankings restored by Google in that time. Therefore, being thorough and honest in the request and laying out all the changes that were made while accepting past mistakes is paramount. A successful reconsideration petition shows sincere commitment to SEO ethics while presenting emphasis on user experience. Sometimes, it’s best to call on the special skills of an SEO professional to make certain that nothing is overlooked and to help in writing the reconsideration request correctly.