Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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A

B

C

D

E

F

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H

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J

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L

M

N

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P

Q

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Ss

Secure Sockets Layer (SSL)

Search Algorithm

Search Engine Results Pages (SERPs)

Search Visibility

Secondary Keywords

Seed Keywords

Related Keywords

Secure Sockets Layer (SSL)

SEO

Secure Sockets Layer (SSL)

The SSL i.e. Secure Sockets Layer is a significant as well the basic protocol for security. It helps in creating a “coded” link between the website and the user’s web browser. It secures up sensitive information such as passwords, credit card numbers, and personal data from being viewed by an outsider who is unauthentic. From the prefix in the URL of the site, like in this case “https://” or by checking the padlock icon in the address bar of web browsers, one can know the role of SSL in any website. Highlight this is wherein the natural website has an SSL certificate if the website processes critical information or would like to capitalise on the user trust. Google indeed considers a website’s SSL as a ranking factor-too, thereby getting an edge in ranking for such a website by having SSL. Besides the security advantages, SSL makes the website rather fast because it has added HTTP/2 for making connections faster and better.