Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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B

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E

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Ss

Sitewide Link

Search Algorithm

Search Engine Results Pages (SERPs)

Search Visibility

Secondary Keywords

Seed Keywords

Related Keywords

Secure Sockets Layer (SSL)

SEO

Sitewide Link

Sitewide hyperlinks are links that can be found in every page of a website. They are usually found on the website’s footer, sidebar or header and can serve internal navigation, advertising other important areas on the site or links to other related websites. Sitewide links can be quite beneficial for usability, but search engine crawlers may view it as spammy if used too frequently or inappropriately. It is best to use sitewide links judiciously and make sure that it concerns relevance to content on each web page. Too many sitewide links can dilute link juice and even damage the website’s ranking in search engines.