Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Tt

Topical Relevance

Technical SEO

Tiered link building

Top-Level Domain (TLD)

Transactional Query

TrustRank

Related Keywords

Topical Relevance

Transport Layer Security (TLS)

Topical Relevance

Topical relevance is the measure of how closely related the content of a certain web page is to a particular topic, keyword, or phrase. This is one of the most important factors in the consideration of search engines while ranking any page, as these engines are ever keen to give the user the most relevant answer to the user’s query. A perfectly topical relevance page would deal precisely with the issue and employ various other keywords and phrases and beyond to raze value from users. For topical relevance, search engines assess the page by means of multiple signals, including content of the page itself; keywords used; links to the page; and the overall site context. To have topical relevance needs, therefore, a full SEO strategy with keyword research, content production, and link building, as creating good broad content on a subject will appear as an expertise among most search engines. These other related keywords and phrases can feature in whole content so that the search engines correctly understand the context and relevance of the page.