After the domain name in URL addresses, a slug identifies a certain page on their site. The slugs are the easy-to-read portion of the URL that defines the content of the page. For example, in the given URL example.com/blog/best-seo-tips, seo-tips are the slugs. Thus, a good URL slug should ideally be concise, descriptive, and sufficiently keyword-rich that users and search engines can easily ascertain the content of the page. This allows users to easily remember and share the URL with others. It is best to separate distinct words in the slug with hyphens for better readability. URL slugs are vital in on-page SEO. A well-thought-out, descriptive, and keyword-rich slug can positively affect a page’s relevance for certain search queries while enhancing users’ overall experience. Keywords, nevertheless, should not be dumped onto the slug, and keeping it shorter is always preferable to avoid any negative ramifications for SEO.