Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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Bb

Breadcrumb Navigation

Backlinks

Bing's Webmaster Tools

Black Hat SEO

Bounce Rate

Branded Keywords

Related Keywords

Backlinks

Branded Keywords

Breadcrumb Navigation

Breadcrumb navigation is a user-friendly feature that shows a trail of links helping a user trace where he is situated in the structure of a website. Generally, breadcrumb navigation is found at the top of the web pages so that one can get easy movements back to the previous page or it is part of a higher category in terms of site structure. It is mainly suited to large websites, such as e-commerce sites, with complicated hierarchies. Breadcrumb navigation also improves the SEO possible as it can lead search engines to a clearly visible linking structure within the internal architecture of a site. This will also be set up as part of an improvement for user experience, bounce rate reduction, and increased site engagement.