Dead links, broken links, or non-existing links indicate that a hyperlink is pointing to a page which is not accessible for the present time or has been changed a location without a redirection. This happens usually when a website gets updated, a page deleted, or a URL changed. Accessing a broken link might be frustrating to visitors as it leads to an error page. This usually increases the bounce rate on a site. Broken links also create a negative impression for SEO, as they hinder site crawling and turn down the link equity. Therefore, it is imperative to conduct an audit on a site to check for broken links and fix them through redirects or by updating URLs. This is to keep the site’s wellbeing, enhance user satisfaction, and support search engine rankings.