Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

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T

U

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W

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Y

Z

Cc

Crawl Budget

Cached Page

Canonical Tag

Canonical URL

Cloaking

Content Gap Analysis

Crawlability

Related Keywords

Cached Page

Crawlability

Crawl Budget

Crawl budget refers to the quota recognised by search engines like Google in crawling how many web pages in a website will be crawled at a time during a specified time frame. Some factors determining crawl budgets are size of site, efficiency of server, and frequency in terms of update of content. Proper management of crawl budget makes possible the regular indexing by the search engines of pertinent webpages, thus improving their visibility on searches. Website owners can optimise crawl budget by removing duplicate pages, correcting broken links, enhancing the speed of the site, and employing robots.txt to limit crawler access to non-essential pages. Proper crawl budget management enhances indexing efficiency and performance in search engine optimisation.