An editorial link is the type of backlink which one could most typically acquire for one’s website as these links are not paid for or reciprocal, but rather, naturally use your content when other sites refer your content because it’s interesting, relevant, and adds value to their readers. These links are found in high-quality articles, blogs, news stories, and the like within which the mention occurs so naturally and feels so genuine that it does not come off as promotional.

Why are editorial links important, really? They are strong endorsements of your online content’s credibility and authority, as viewed through search engines like Google. When they link to you, it indicates that a lot of reputed online sites point to your website, which can definitely transform the trustworthiness of your website. This will help in making your site boost search engine rankings and, thereby, organic traffic to your site.

That could involve making well-written and outstanding, share-worthy content, such as insightful blogs, very detailed guides, or data-driven reports or even provocative opinion pieces. Digital PR, guest blogging on authority sites, as well as networking in one’s industry can also be yet other significant ways through which a person may earn editorial links.

So yes, it may be true-they are not only SEO. More importantly, this means what your content is worth out there. If people refer to your work, that’s an indication of what kind of knowledge and thought leadership you have in your niche.