The Google Penguin was a much-awaited algorithm update that was done in 2012 and aimed to reduce web spam, particularly at websites using manipulative link-building techniques. More basically, Penguin was going to classify as unworthy pages that had “fake” rankings because they had earned mass amounts of very low quality and irrelevant backlinks. Websites that depended on buying links or taking part in link farms, as well as those that overstuffed their anchors with keywords, were to experience severe negative penalties because of the introduction of Penguin. As far as Penguin is concerned, it’s all about the quality of links that a website owner uses. Therefore, site owners may need to make more effort in acquiring very high-quality, natural links from very reputable sources, but without compromising their styles. In this way, it should steer itself towards a more genuine, user-friendly form of SEO.