The term keyword ranking signifies the position held by a given webpage on search engine results pages (SERPs) for that keyword and/or search query. Search engines like Google list relevant webpages based on relevance and authority whenever a user searches for a term. This means that the higher a webpage ranks for a keyword, the more visible it becomes to those searching for it. Higher keyword rankings mean more organic traffic, which often translates into better brand visibility and conversions. Tracking for keyword ranking is the backbone for SEO and determines the effectiveness of your efforts and points to areas of improvement; many tools are also available for due support. You can also find different SEO tools to check keyword rankings over time, enabling you to know what is working for you and where to pivot your strategies.