The business scheme that recognises the local business is very useful because it is part of the structured data markup. Local business structured data markup helps search engines understand various vital aspects like the business name, address, and telephone number as well as opening times and customers’ reviews. Bringing enhanced features in showing this information in search results will, of course, also improve visibility and click-through rates. Local business schema becomes part of local SEO in that it forms the basis on which local businesses are ranked in the local search results and local maps.