Local packs consist of a number of local business listings that get shown the top on a search engine results page (SERP) by Google in the case of a local search. It usually lists three most relevant businesses concerning the query from the user’s perspective, along the location of a map. That makes the local pack among the top areas for businesses to place themselves in; the increased visibility brings in a lot of traffic towards their home and online locations, something important for local pack optimisation is the creation of a Google Business Profile; the development of citations locally; and encouraging reviews from clients to be able to show measurable metrics with most. The local pack is one of the most coveted places for local businesses; visibility in it means significant traffic to a website or physical location. Local pack optimisation includes creating a Google Business Profile, local citations, and encouraging reviews from clients.