Article spinning involves rewriting existing articles to create rewritten articles without changing the meaning from the original. It involves using specific software that changes the words to synonyms, sentence restructuring, and rephrasing techniques to eliminate the issue of duplicate content. The main aim of article spinning is the generation of fresh contents at a speedy rate, primarily in most cases focusing on SEO, where websites are ranked higher for stuffing them with different contents targeting similar keywords.

There are two major classes of article spinning: manual and automated. The difference between the two is that in manual spinning, the writer must painstakingly rewrite the content in coherent yet engaging flow, while what happens in automated spinning is that the input has algorithms that will do the changes in the content, the outcomes of which usually are poor grammatically incorrect or with awkward phrasing if not properly edited.

Of course, there are advantages in spinning articles such as saving time and producing more articles, but at the same time great risks are involved. Even though nowadays, search engines such as Google have great algorithms that can detect spun content, especially if poorly crafted. Penalties would incur, damaging the SEO performance of a website instead of boosting. An audience may also lose trust in a brand because poorly spun articles can also destroy a brand’s credibility.