Branded keywords constitute search queries that contain the name of a company or its products or services. As such, these terms are important for high-intent traffic because the users searching for them would already know the brand. For example, ‘Nike running shoes’ or ‘Apple iPhone 13.’ Optimizing for branded keywords ensures that a company remains sharp for visibility whenever users looked for them. Furthermore, following the performance of branded keywords can track brand awareness and keep a check on the online reputation. A consideration of branded keywords into SEO and paid-search campaigns can improve click-through rates and conversion rates, thus fortifying the established authority of the brand.