Content gap analysis can be defined as a strategic SEO process which determines or specifies the areas in the content in which, the content fails to compete with what is on competing sites. Businesses have to analyse their keyword rankings, audience needs, and the content of their competitors to find the opportunity to fill the gap for generating new content or optimising existing pages. Identify gaps in the customer journey, address visibility in the search engine capture traffic that is undercut with all this analysis. Several tools like A hrefs, SEMrush, and Google Analytics can perform a content gap analysis. Moreover, conducting these audits from time to time keeps your content strategy competitive, relevant, and aligned with the intent of the user.