Creating a content hub is the avowed collection of interlinked contents on a very specific topic or theme. It’s usually a pillar page, or the main topic, and several other articles huddled together with the main topic using internal links as subtopics. Content hubs are useful for SEO in that they improve site architecture, yield longer dwell-time, and distribute link equity through the related pages. These types of content hubs build a resource for users that bring better engagement and authority in a niche. Companies utilise content hubs as part of their strategies for thought leadership and organic traffic through content marketing