Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Cc

Crawler

Cached Page

Canonical Tag

Canonical URL

Cloaking

Content Gap Analysis

Crawlability

Related Keywords

Cached Page

Crawlability

Crawler

A crawler is a kind of automated program used by search engines like Google, Bing, and Yahoo to discover, scan, and index websites. Spiders or bots have crawlers that follow a hypertext link from one page to another. It keeps all data information about the content and structure of the website, its updates, and other things. This data helps build search engine indexes, which determine how pages appear in the results of search engines. Efficient management of crawlers requires good configurations of the architecture of the website, robots.txt files for guidelines on what crawlers can view, and fast loading speed. A better understanding of crawler behaviour enhances SEO performance through correct indexing of vital pages.