Dofollow hyperlinks are those that search engines follow through Google Analytics or Site Auditor and give link equity, otherwise known as “link juice,” to improve the search engine ranking of the linked website. Generally, dofollow links are beneficial to SEO because they tell search engines that the content they’re linking to is credible and worthy of being read. For instance, when a highly reputable site decides to put a dofollow into another website, that highly reputable site has just voted that other site for credibility. Dofollow links are best made by guest posting, content marketing, and influencer outreach. An effective backlink profile should consist of premium quality dofollow links for overall impact on domain authority and organic search rankings; nevertheless, employing or abusing them through black-hat measures might lead up penalties imposed on such by search engines.