Doorway pages are essentially web pages created for one goal and one goal only-to rank high for particular keywords and redirect visitors to a specific page. The pages hardly offer any value-added content, such as a bridge to other areas of the same domain or, at best, to another domain. Search engines such as Google consider doorway pages as being a form of black-hat SEO practices as they distort rankings with user experience. Typical examples include keyword stuffing, duplicate content, and irrelevant information. The use of doorway pages puts the owner at risk of being penalised or de-indexed by the search engines. It would be much better to invest your time in developing high-quality content that adheres to what users want than to depend on such strategies. This offers better performance in SEO and instils trust and interest in the audience.