Dwell time measures the amount of time a user remains on a webpage after clicking through from search results and before returning to the SERP. It may be considered indirect measurement of content relevance and user engagement. Long dwell time may indicate exactly that there is something worth finding for the user’s query, while short dwell time may indicate that the page did not match the user’s needs. This is not a confirmed ranking factor of Google, but in general it will indirectly contribute to SEO because it is indicative of how well the user experience works. Some factors influencing dwell time are page load speed, content quality, readability, and site design. The measures taken to improve the dwell time may include creating valuable content for and informing the specific target audience, improving the speed with which pages load, and ensuring a clean and intuitive site layout. Houses of strong dwell time prove that the website satisfies the needs of the users; it may thus prove beneficial to search rankings over time in the future.