Google algorithms refer to a complex set of formulas and processes involved in providing the most relevant search results. The algorithm analyses the factors now and then, including keywords, site quality, backlinks, user engagement, etc. Rather frequently, Google modifies its algorithms to fine-tune the accuracy of search results, battle spam, and better user experience. Major updates like Panda, Penguin, and Hummingbird have called for the changing of SEO strategies over time. By understanding how to influence Google algorithms, businesses can optimise their websites for better rankings that attract natural traffic, and provide valuable content that aligns with user search intent.