A Business Profile is extremely important in the establishing and managing of online presence for businesses, both small and big. Creating and optimising a Business Profile ensures that the business’s information is accurate and available to customers who search on Google for it, such as address phone number, website, hours of operation, and customer reviews. A well-optimised Business Profile lifts the visibility of a business considerably in local search; thus, it makes it possible for customers to find and know the company closer to them. It is also a stage where business can interact with its customers, respond to their reviews, and provide any update, thus creating more engagement and building a stronger online reputation.