A compelling facet of search results, Google’s Knowledge Panel was devised to provide basic facts about a particular subject in an unobtrusive, accessible manner. The Knowledge Panel shows up usually on the right-hand side of the SERP, highlighting important details about a particular subject: a brief introduction, images, important dates, and related entities. Usually, the information shown in the Knowledge Panel is sourced from the Google Knowledge Graph to maintain accuracy and consistency. Knowledge Panels are particularly useful while looking up a person, organisation, or place and thus provide a handy summary without forcing the user to click through numerous websites for information. They greatly enhance the search experience by providing accurate information that can be quickly accessed.