The Google panda effect began from an update introduced from Google with respect to poor content flooding its search results. Targeted websites mainly fell under thin content, duplicate content, and content not wholly valued by users. The update intended to reward a site with unique, insightful, and captivating information while punishing those that relied on techniques such as keyword stuffing or article spinning or other black-hat SEO techniques, such as using poor techniques based on keywords to attract visitors. Panda had a big effect on the search landscape, whereby websites were focused on creating quality materials in order to gain or maintain a higher ranking. It made clear the emphasis of websites on the user experience and the value a website could give to its visitors.