The term Google Penalty refers to the adverse effects on a particular website’s search standing and, thus, any action against the web sitting in contrast with Google’s webmaster guidelines. These guidelines exist to provide fairness and a good search experience for all users. The penalties can either be manual-imposed by an employee of Google-or by algorithms when a parameter in Google search algorithms is changed. Major penalty triggers are unnatural link building, keyword stuffing, cloaking, and hidden text. Getting back from a Google Penalty isn’t a smooth road; overcoming the causes behind the penalty and filing a reconsideration request to Google are often needed. In order to avoid such penalties, a web marketer has no alternative but to engage in best practices for SEO while ensuring a decent user experience.