Pigeon by Google is one of the significant modifications applied to their local search algorithm, with the aim of enriching the local search results majorly and making them highly relevant to the end user. Pigeon rolled out in 2014 for being able to integrate local search results better with traditional web search pertinent to distance, business category, and website authority. This update dramatically refined how local businesses were perceived in search results, particularly concerning Google Maps. Pigeon stressed that for businesses seeking visibility in local searches, having a complete and optimised Google Business Profile is important.