As Google Search Console had been first called, it was later rebranded into what we currently know. A free service offered by Google, it provides precious tools and information for webmasters to manage their website’s presence in Google search. Formerly the Webmaster Tools, today, Search Console allows you to monitor your site’s performance, discover technical issues, submit sitemaps and learn how Google sees your website. It is an important tool for proprietors and SEO professionals who want to optimise their sites for search engines and increase visibility on search pages.