Informational search queries refer to the scenarios when the user intends to search to learn about a certain topic or to get an answer to some question: Examples are “What is the capital of France?” or “How do I bake a cake?” Informational queries comprise one among the largest segments of all search queries and provide a good opportunity for websites to establish themselves as authoritative sources of information. Websites that publish high-quality informative content that provides answers to the users’ queries, with valuable insights, would attract organic traffic and trust for their brands on thought leadership.