Keyword Cannibalisation is an SEO problem when multiple pages in the site compete for a keyword phrase. This internal competition greatly puts a dent in your overall search engine rankings. Rather than the one solid page ranking high, it is several weaker pages competing and diluting potential ranking power. Such confusion leads the search engines to not knowing which page is most relevant; more than often, none of them at all rank quite like they could. Imagine watering a flower patch with several hoses-all hoses spraying the same patch. Reduced the pressure of water, so no area is really getting the benefit. This is keyword cannibalisation, too thin spreading your SEO efforts. Finding and fixing this matter relate to a good SEO strategy. Some of the remedial actions can be brought to consolidation of content, re-targeting for different pages some of the keywords, or even re-directing less-relevant pages to the most authoritative one. The word keywords can reduce cannibalisation by consolidating your ranking power and improving the visibility of your most important pages. Regular SEO audits are necessary for detecting and correcting this problem to guarantee that the content of your website works together well.