Keyword density speaks to how frequently a particular word or phrase occupies space on a webpage in relation to the actual word count for the entire page. Once upon a time, keyword density marked the measure for weighty ranking. SEOs could go to any length just to achieve that specific percentage that could give him or her a boost in ranking in search engines. The advent of search engine … Keyword density, however, is losing its worth quite quickly. Today, over-optimisation via too much stuffing is being penalised, and in catching crawlers, pleasing- user intent is essential. Of course, some relevant keywords must be integrated into the pieces, but the focus is on context and readability rather than the keyword’s density. Always, it is better to go for a more natural and user-friendly touch.