The words and phrases used by people trying to get something online are termed keywords. It is the bridge between what users are looking for and what type of results can be provided on the internet. Therefore, keywords are important for every search engine optimisation process that helps in letting search engines know what is on page and how appropriate it is. Conducting good keyword research will help you be able to find terms that your target audience uses to search for anything related to your business: product, service, or information. You can thus grow your traffic and chances of ranking high on search engines (SERPs) by adding the most relevant keywords into your contents, meta-descriptions, and other SEO elements associated with your website. There are generic keywords such as shoe, specific keywords such as men’s running shoes, and long-tail keywords like best men’s running shoes for flat feet.