Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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Ll

Latent Semantic Analysis (LSA)

Landing Page

Latent Semantic Analysis (LSA)

Link Building

Link Spam

Link Velocity

Related Keywords

Local Citation

Local Search Marketing

Latent Semantic Analysis (LSA)

LSA. Latent semantic analysis is a technique of the natural language processing domain, which will extract relationships across the boundaries of words and concepts in some collection of documents. It does not restrict itself to matching the actual keywords but also uncovers underlying semantic similarities. In this way, LSA produces more relevant search results because it allows understanding the context as well as the meaning of content by cumulations or search engines. Hence, by LSA, the introduction of works of text allows the identification of words or phrases that co-occurs many times with others; even they won’t contain exactly the same keyword terms inserted by the user into the engines. This is important because it describes how user-filed searches can be more accurate and complete. Although now it is not very widely used compared to the newer ones, LSA formed quite much of the basis for today’s semantic search understanding.