Link bait is any content that is expressly created to draw backlinks from outside sources. Link bait has the purpose of trying to generate organic links without actually soliciting them. Generally, link bait is high-quality, useful, and relevant for the target audience. Forms of link bait include original research, in-depth articles, infographics, videos, or interactive tools. Success with link bait depends on creating content so good that other website owners want to link to it out of their own free will. These two factors can increase search engine results for a website and drive organic traffic.