Link text, better foreign as anchor text, is the visible, clickable text of a hyperlink. It has a significant role in both user experience and search engine optimisation (SEO). For users, link text informs what kind of page it would take them to. In search engines, however, it will signal the web crawler about the particular topic of the linked-to page. Optimisation for link text should include appropriate keywords and phrases that accurately characterise the page source. Although, it’s also essential to avoid over-optimisation and use natural-sounding link text. Generic link text without value to the search engine would be phrases such as “click here” or “learn more.”