Link velocity can be defined as the rate at which new backlinks are created for any given website. It defines how fast a website’s backlink profile is increasing. High link velocity can indicate an asset’s upward trend in popularity or authority. A sudden, however, unnatural spike in link velocity could raise a red flag for search engines, hinting at potential manipulative link-building strategies. Thus, keeping an eye on link velocity is fundamental to deciphering positive growth patterns and warning signs.