A Meta description is a small piece of text summarizing the content of a given web page.

It appears underneath the title tag in the search engine result pages and conveys a brief description to the users regarding what material the page possesses. Although not a direct ranking factor, it is the main determinant for click-through rates. A very attractive and informative meta description can drive a user to click and surf the search result. Thus, an effective meta description should be short, catchy, and consist of relevant keywords. Above all these key statements, they should truly speak what the page contains and state the value proposition clearly. Meta description optimization would then be another aspect of on-page SEO.