A meta redirect refers to an auto-redirect process performed using the meta tags included in the HTML of a webpage. When a user lands on a page with the meta redirect, the browser is informed to redirect to another URL after a given time delay. Meta redirects are less regularly used than the server-side redirects (301, 302) since they are slower and can interfere with search engine indexing at times. Server-side redirects are thus preferred for search engine optimisation.