Your business name should also appear in the format of address and phone number, which thus speaks to all corners of the web-from your own individual website, your online directory listings, as well as your social profiles and any and everywhere else your business can be found. Here is the basic of all-local SEO NAP information to be the veritable rest evidence showing the place and authenticity of your business. Inconsistent or wrong claims of NAP would create confusion for a prospective customer and a search engine like Google today. Confusion would lead to the ruin of businesses in lower local search result rankings or, worse, such businesses would lose opportunities altogether. Businesses, therefore, should engage in having consistent NAP, putting it up all platforms, and continuously auditing online presence for discrepancies.