Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

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A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Oo

Outbound Link

On-page SEO

Organic Search Results

Orphan Page

Outbound Link

Organic Traffic

Related Keywords

Noindex Tag

Off-page SEO

Outbound Link

Just about any natural outbound link can be the anchor of a website. Does it contribute to the website’s search engine optimisation? Outbound links undeniably contribute to better user experience and credibility. These links which are working in the positive when used appropriately would signal the search engines to endorse their user’s site with the source of information. Here, a link on your page is directing visitors to another credible site. Outbound links are conducive to a good user experience, thereby giving users a further reach for more information or resources. For example, a blog discussing the benefits of exercise could include outbound links to research studies that substantiate its claims. Links to others can help create a means of developing relations between websites. When you link out, you tell the site that you respect their spreading of information. This results in inbounds or backlinks that would treat your credibility well on the SEO front. When you do use them, keep the outbound links relevant and useful with respect to your work, and check the sites for reliability and trustworthiness. Avoid linking to sites considered spam or generally low-quality, and follow these basic rules to help your website through outbound linking.