Rich snippets are enhanced search results having supplementary information aside from the normal title tag and meta description. This gives the user performing any search query another context and information about the result, which makes it clearer about relevance. The rich snippets might carry some sorts of information such as product review, price, availability, and things like event details, author, etc. This additional information is generally from structured data being marked up on the website, helping search engines to understand what a given page is about. Rich snippets do not only beautify the search results, but also over the better part of the contribution carry a click-through boost. The more information a search result gives off and the more it looks relevant to a query, the greater the chances of the user clicking it. This all goes to show that making use of schema markup to make possible rich snippets is a very profitable SEO tactic. It leaves room for website owners to present important details about their products, services, or whatever content directly into search results by making their listings really attractive and rich in information.