The Search Engine Results Page is what users face after putting in a search on the search engine. The outcome is tailorized after hours of deliberation by the algorithms, and the result is really relevant and useful for a user query. SERPs usually take results from different categories; organic results are the major displays of results, meaning web pages the search engine considered relevant for the search query. Such results are ranked according to many factors such as the quality of the content, backlinks, and user friendliness, and sometimes there will be paid ads that are explicitly marked as such and are being sponsored by advertisers. Ads generally appear at the top or bottom of the page and are keyword-targeted. Apart from the organic results and ad results, the SERPs might include dozens of other examples such as featured snippets, image packs, video carousels, local map packs, People Also Ask boxes, etc. These features contribute to the interactive user experience by basically feeding them with even more information.