In the first instance (search term), search terms are the words or group of words written by the user into an engine in pursuit of information. Thus, it is the user’s attempt to tell the search engine on what topic they want information. A search term can either be a keyword (for example, “cars”), a short phrase (for example, “used cars near me”), or a long-winded question (for example, “what is the best type of car for a family of five?”). The selected search term thus directly affects the resultant returns from the search engines. Therefore, knowing what search terms are used by one’s target audience becomes fundamental to SEO. Optimising your site and content for those relevant search terms leads to greater chances of ranking for it whenever a customer or potential customer might be searching for products or services relevant to you. However, Search Term is only one of the two names normally given to it. Search terms are those words or group of words written by the user into an engine in pursuit of information. Thus, a search term is what the user implied trying to tell the search engine about which topic he/she needed information. A search term can either be a keyword (for example, “cars”), a short phrase (for example, “used cars near me”), or a long-winded question (for example, “what is the best type of car for a family of five?”). The selected search term thus has a direct bearing on results generated by the search engines. This describes the importance of getting to know the actual source words used when trying to search by the affected audience. Such optimisation of your site and content would always increase your chances of being ranked for that search term when searched by possible customers for products or services related to you.